Analytical CRM Software White Papers

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Where have all my marketing investments gone?
sponsored by IBM
WHITE PAPER: The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures.
Posted: 31 Oct 2013 | Published: 31 Oct 2013

IBM

How to build a better sales team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Web Experience Management: Omni-Channel Delivery
sponsored by OpenText
WHITE PAPER: Your brand can be the next celebrity with these helpful tips. Find out how to improve customer relationship management and web content management by consulting this resource now.
Posted: 26 Aug 2013 | Published: 26 Aug 2013

OpenText

Cashing in on Customer Insight
sponsored by IBM
WHITE PAPER: This resource explains how customer analytics can help your organization monetize customer insights and compete in a global marketplace.
Posted: 11 Nov 2013 | Published: 31 Dec 2012

IBM

Big Data: Delivering an Agile Infrastructure for Time-Critical Analytics in Telecommunications
sponsored by IBM
WHITE PAPER: This resource examines how big data analytics is helping communications service providers (CSPs) to better understand customer behaviors, drive customer loyalty, and improve experiences. Inside, discover an enterprise-grade infrastructure designed for big data workloads.
Posted: 15 Nov 2013 | Published: 31 Oct 2013

IBM

Delivering omni-channel shopping
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Enterprise

Omni-Channel Customer Service Demands the Intelligent Contact Center
sponsored by KANA
WHITE PAPER: In order to respond to changing customer expectations, contact centers must evolve to an omni-channel, context-aware platform. In this white paper, get an in-depth look at the demands placed on the modern contact center, and the strategies and tools you can leverage to optimize customer interactions
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA

Deliver a Superior Cross-Channel Commerce Experience
sponsored by Oracle Corporation
WHITE PAPER: With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

Power Up Your Gaming Analytics in Days
sponsored by Treasure Data
WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
Posted: 07 Jan 2014 | Published: 07 Jan 2014

Treasure Data